Thursday, April 9, 2009

Design Thinking Framework

Here's a nice little video that demonstrates a framework for "design thinking". I don't think there's any audio, but I'm not sure.

I've struggled for years over the decision to include "design" in my marketing materials. For those customers and collaborators who "get it", design is the perfect word. For those who don't, you often get into a long discussion about how you don't, in fact, have an opinion about the curtains in their office. Design Thinking seems to be growing in popularity, though. The benefits it offers businesses (and meetings) are pretty extraordinary over what's traditionally passed for strategy and planning.

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